#2 Google is bringing generative AI technology to shopping!

Happy Wednesday!

Welcome to the first actual edition of The Intelligent Commerce!

In today's email:

• AI news in e-commerce

• ChatGPT prompt tip of the week

• Our AI app of the week

News

• Google is weaving generative AI into online shopping features. (link)

• Consumers do not want to be treated like a coded entry on the Excel sheet of clients, they want a personalized experience. (link)

• How Generative AI Will Unleash E-Commerce's Next Big Bang (link)

ChatGPT Prompt of the week

4P Framework For Marketing Using AI

Run this on ChatGPT for your e-commerce business & audience!

Create an email marketing campaign using the "Picture-Promise-Prove-Push" framework to get attention and create desire for [product/service] in [target audience].

Product = [Insert Here]

Target Audience = [Insert Here]

AI tool of the week

Wiser - Product Recommendations

• Increase Average Order Values with Wiser.

• A Shopify App that uses AI to provide personalized recommendations.

• Wiser predicts frequently bought together items or related products to upsell at store checkout to increase basket size (link)

That's all for now!

If you have anything interesting to share, please reach out to us by sending us a DM on Twitter: @freddynbruce & @theicommerce

As always, thanks for reading, and see you next time

If you have any feedback please email: [email protected]